From the day social platforms became one of the most important marketing factors every time they decide to change their algorithms or introduce new features the world of online marketing trembles.
No matter how good or bad these changes are for users, they are a clear sign of new emerging trends and social media evolution. The news about social media updates are posted daily, as there are enough platforms and fresh news, so the whole team is needed to cover everything that emerges.
Although changes usually don’t affect the average social media user, content creators, brands, and businesses, meaning online marketers, in general, is a completely different story.
The importance of customer experience
The social media platform users are not just content consumers, they are also potential customers. Their behavior and expectations have a huge influence on everything that brands and companies are doing on these platforms. It’s safe to say that everything revolves around efforts to close the Customer Experience (CX) gap. Nowadays, for the new generation of customers sometimes the experience is more important than the price. So, closing the distance between customers’ expectations and their experience with the company is everything but easy.
This is where social media can help marketers to close the gap by providing the tools to produce positive, uplifting, and consistent experiences.
The rule applies to any kind of media or form of digital marketing, to any kind of content whether it is a video monetization platform or an online marketplace. The most important thing is to make the brand’s social presence stand out through the creative, impactful, unique, interactive, and memorable content.
It’s all about good strategy
The latest changes with the Facebook Corporation are a perfect example of how social media companies adjust to new trends, forms, and business models of the digital economy. Almost a month ago, after 17 years of existence, the networking parent company of Facebook, Instagram, WhatsApp, and Oculus changed its corporate entity to Meta. The explanation cannot be simpler, it’s because they want to build the Meta Company. Once a platform devoted to “bringing people together” now is on its mission to create a metaverse, an online word, a virtual reality with 3D avatars, video, and other ways of communication. What is even more interesting is that this word already has its expanding route toward hyperreality.
Although many experts find this extremely big rebranding simply a PR tactic created to distance the corporation from several major scandals and accusations for irresponsible business tactics, the industry will never be the same. The crowded social media space has opened a new door, a new direction to evolve and grow. It is still an undefined area but also a great opportunity for new partnerships and interesting expanding in the VR direction.
The influence of TikTok on digital marketing
Meanwhile the rising star of social media, the TikTok platform captured a younger audience and made an outstanding impact on online marketing. It seems that short video form (under 15 seconds) with various editing options, sound effects, filters, music clips, and other interactive tools holds the key to success. It’s not a new or unique idea but with easy browsing and interacting with other users, everything that becomes a trend on TikTok gets sold out within minutes or hours. Surely, a marketing recipe that works.