TikTok CEO Kevin Mayer published a searing message against Facebook and its anti-competitive practices of buying out its competitors.
TikTok has its back against the wall after the U.S. government floated the idea of its complete ban in the country. Following India, the United States is one of the biggest markets for the social media app. Losing it would mean that TikTok may flounder into oblivion after an impending ban.
Facebook is preparing for a TikTok-less world with Instagram Reels. The company is gearing up to herd TikTok’s users into its fold. Of course, the people over in TikTok know about this and don’t appreciate Facebook’s aggressiveness.
TikTok claps back at Facebook
CEO Kevin Mayer went on the offensive after rumors of Facebook gobbling up the market with buyouts. He said that healthy competition is needed for the market to flourish. Without it, advertisers will be left with only a few choices. Also, creative juices will run dry because of the limited platforms. He said,
“Facebook is even launching another copycat product, Reels (tied to Instagram), after their other copycat Lasso failed quickly. But let’s focus our energies on fair and open competition in service of our consumers, rather than maligning attacks by our competitor – namely Facebook – disguised as patriotism and designed to put an end to our very presence in the US.”
The Wall Street Journal claims that some insiders revealed that Instagram is ready to pay video content creators to shift to Reels. Just like vultures waiting on a frail and weak prey, Facebook is preparing for a feast on the carcass of TikTok by drowning video creators with tons of cash.
— TikTok (@tiktok_us) July 29, 2020
Transparency and commitment to security
Mayer claims that the social media landscape is being rightfully placed on the hot seat now. However, his company is taking more heat than the other just because of its Chinese origins. Nonetheless, it will embrace the challenge with a peace of mind and greater transparency. Mayer said,
“We believe it is essential to show users, advertisers, creators, and regulators that we are responsible and committed members of the American community that follows US laws.”
Mayer adds that other companies should follow their lead. Not only are they giving extreme support to content creators, but they are also building monetary funds for creative entrepreneurs.
Be that as it may, the TikTok CEO is confident that they can withstand any scrutiny from their doubters. He commits that if the company doesn’t have the answers to their questions, it accepts the challenge to improve.
Image from TikTok Newsroom