TWICE is now hailed the most popular girl group for November based on the Korean Business Research Institute’s brand reputation rankings.
TWICE finally reclaims the number one spot once more. This is after the four-month reign of BLACKPINK in the top place of the brand reputation rankings. Along with the girl groups mentioned above, MAMAMOO, (G)I-DLE, and Oh My Girl also secured a seat on the top five.
The consumer participation, interaction, media coverage, and community indexes of various girl groups are big players in determining the ranking. These factors are from the vast data collected from October 8 to November 8.
The redemption of TWICE
TWICE this month marked an impressive rise in its score since October with 77.67 percent. For November, it achieved a brand reputation index of 5,479,720.
The group’s high-ranking phrases in its keyword analysis included I CAN’T STOP ME, YouTube, and Chaeyoung. Meanwhile, surpass, dating, and return became the group’s highest-ranking related terms. TWICE recorded a score of 64.20 percent positive reaction in its positivity-negativity analysis.
Last month, TWICE ranked 8th in the brand reputation rankings.
One step down
From July to October, BLACKPINK reigned at number one in the brand reputation rankings. Now, it went one step down, becoming the second place for November with a brand reputation index of 5,295,467.
— Soompi (@soompi) November 8, 2020
In October, BLACKPINK bagged a reputation index of 6,186,611, making it the number 1. Lovesick Girls, YouTube, Official, and nurse uniform were among the group’s keyword analysis’s high-ranking phrases. While its highest-ranking related terms included record, controversy, and erase.
Meanwhile, MAMAMOO managed to remain on its spot in third place with a total index of 3,481,954 for November. The top six to ten in the rankings include IZ*ONE, ITZY, Red Velvet, fromis_9, and Weeekly.
Find here the ranking of your favorite girl group
- Oh My Girl
- Red Velvet
- Weki Meki
- Girls’ Generation
- SECRET NUMBER
- Rocket Punch
- Girl’s Day
- After School
Image courtesy of JYP Entertainment/YouTube Screenshot