Xbox head Phil Spencer hits on Sony’s strategy on the PC

Xbox head Phil Spencer hits on Sony's strategy on the PC

Xbox head Phil Spencer took a potshot at Sony’s business practices, chiding the competition for charging customers twice by delaying PC releases.

In a rare moment of candidness, Phil Spencer hit on Sony and their strategy with the Playstation. He compared Xbox’s approach to the PC and questioned why they are double-dipping from players.

Spencer calls out Sony for charging players twice

Xbox significantly overhauled their way of looking at their platforms. Rather than play with their original direction of exclusives, Xbox is now going everywhere. The brand as a whole is going beyond the console market, moving to several untapped markets.

Among these, Xbox actively sought out the PC market not as a different platform. Rather, they are treating it as free real-estate, giving them some much-needed love and attention.

Together with their Xbox Game Pass and upcoming cloud services, Microsoft is hitting on all fronts. At a Pre-E3 briefing, PC Gamer caught Spencer reaffirming his dedication to becoming platform agnostic. Phil also chides rival Sony without naming names.

“We’re the only platform shipping games on PC, cloud and console simultaneously,” announced Spencer. “Others bring console games to PC years later, not only making people buy their hardware up front but then charging them a second time to play on PC.

“We have a huge growth opportunity on PC. We expanded to simultaneously shipping our first-party games on both console and PC. And last year we more than doubled our first-party retail games sales on PC. And we’re also one of the biggest third-party publishers on Steam.”

Xbox doubled their first-party sales on PC

Phil Spencer, of course, was referring to the current strategy used by Sony. In it, Sony is trickling down their titles a few months or years after they come out on the Playstation.

Sony has brought some of its first-party titles into PC. The company also announced their desire to bring more of its exclusives on the platform. So far, the only notable releases they had include Horizon Zero Dawn and Days Gone.

Spencer was keen to point that their strategy allowed their market share to grow bigger. They are tapping on more audiences and creating better touchpoints with more platforms.

“We expanded to simultaneously shipping our first-party games on both console and PC,” Spencer said. “And last year we more than doubled our first-party retail games sales on PC. And we’re also one of the biggest third-party publishers on Steam.”

Phil Spencer and Microsoft are currently trying to gain a wider audience. He notes that the company is looking to get more studios under their umbrella. His target is to release a game every quarter from their teams.

Featured image courtesy of Xbox/Youtube Screenshot

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