Xbox head Phil Spencer predicts new studios in South Africa, Latin America

Xbox head Phil Spencer hits on Sony's strategy on the PC

Xbox head Phil Spencer is making a bold prediction, saying he is expecting growth of studios in non-traditional hubs all over the world like India and South America.

In an interview, Phil Spencer discussed details about their future acquisitions. He notes that he sees their company hiring in areas not famous for being developer hubs but full of talented individuals. These include places like India and South Africa.

Spencer believes studios in emerging markets will work

Within game development studios, there are several countries or even cities that work as traditional dev hubs. Many game devs choose these countries depending on several factors. These may include a pool of talent, tax incentives, and even value of labor.

Outside of the United States, places like Canada, France, and the European Union. Even then, different areas of the world offer several talents beyond known hubs. It seems that Spencer understands this upcoming trend.

In his interview with The Guardian, Spencer is clear that new demographics are on the way. Many of the upcoming gaming demographics will come from places where traditional gamers don’t come from.

“It would actually surprise me if that doesn’t happen,” noted Spencer. “Just knowing the talent that’s available, and the tools [such as game engines Unity and Unreal] that are so much more accessible […]

“I would be surprised if in the next three to five years, you don’t see numerous studios in places that aren’t the traditional hubs of video game development.”

Xbox Studios head agrees with prediction

Xbox Studios head Matt Booty agreed with Phil Spencer on this point. The latter’s mantra is to always put players at the forefront of the system. Reaching out to emerging demographics is something that makes sense.

“There should be a several-hundred-person studio [in one of these territories],” said Booty within the same interview. “And not for outsourcing or support, but a team building whatever the version of the best blockbuster game may be for that market. That is very much the vision.”

Among non-traditional hubs, many different locales have both the talent and value. South Africa, for example, has small studios like Free Lives, in-charge of the game BroForce.

There’s also Behaviour Santiago, originally Wanaka Games in Chile. This studio came under the Behaviour Interactive umbrella and helped develop Fallout Shelter for Bethesda.

India itself has Ubisoft Mumbai and Pune, who are helping develop the next Prince of Persia. With that said, Phil Spencer will likely do something similar for their studios in the future. He brought Bethesda under his umbrella after all.

Featured image courtesy of Xbox/Youtube Screenshot

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