YG Entertainment revealed its final decision regarding BLACKPINK’s ‘Lovesick Girls’ scenes, where they discriminately featured a nurse’s uniform.
The music video contributed distorted stereotypes about the nurses and asked YG Entertainment to take action.
In the previous reports, the Korean Health and Medical Workers Union expressed its opinion of the video’s nurse portrayal. In the music video of Lovesick Girls, one of the members wore a nurse’s uniform.
The statement of the Korean Health and Medical Workers Union pointed out that there is something wrong about BLACKPINK’s Lovesick Girls music video. The cap, tight, short skirt, and high heels are entirely different from those of an actual nurse uniform.
It depicts the typical sexual stereotype image, and the entertainment made an excuse from it as a simple “costume.” Even though nurses are in the professional healthcare service, the report’s sole reason is that more women in the profession. Moreover, they are subject to sexual objectification and derogatory portrayal of professionalism.
After the music video was released, a handful of hashtags circulated on the internet, including #NursesAreNotCostumes, #Nurse_Is_A_profession, and more.
The profession’s objectification had gone too long to treat it as a voice in an online space.
The Korean Health and Medical Workers Union called the attention of YG Entertainment to take responsible measures of their influence power.
YG Entertainment expressed their respect to the nurses who are on the frontline services. They defended that the song depicts a message to those who continue to find love.
In the reported scene, the patient reflects on the lyrics that “No doctor could help when I’m lovesick.”
Furthermore, the entertainment industry thinks of music video concepts as an independent genre of art. There was no intention than to express its music. The production team is in the deliberation on what to do with the issue.
YG Entertainment down to its final decision
On October 7 (Wednesday), YG Entertainment decided to edit the nurse scenes on BLACKPINK’s Lovesick Girls music video. Meanwhile, the production team confirms that they will replace the music video as soon as possible.
While working on the music video, the production team did not expect to face this issue. The company felt incredibly responsible for the scene and took it as part of learning.
The entertainment agency powerfully expresses its apology to the nurses who felt discomfort in the music video.
Stay tuned on Micky News for more updates!
Image courtesy of BLACKPINK/YouTube Screenshot