Yoo Jae Suk remains on top in the December Brand Rankings for variety stars

Yoo Jae Suk is still unmatched in the December brand reputation rankings for variety stars released by the Korean Business Research Institute.

Along with the Yoo Quiz On The Block host, Yoo Jae Suk, Kang Ho Dong, Kim Gura, Kim Jong Min, and Ahn Jung Hwan are among the top notchers for December.

To determine the stars’ rankings, consumer participation, communication or interaction, media coverage, and community awareness of the 50 various popular entertainers are analyzed. Also, the order was formulated using big data collected from November 5 to December 5.

Yoo Jae Suk defending the top spot

Topping the list for this month’s brand reputation ranking is Yoo Jae Suk. The variety star achieved a brand reputation index of 1,712,309 for December. His highest-ranking terms included “advertise,” “appear,” and “transform.”

Furthermore, the Yoo Quiz host’s high-ranking phrases included “Gong Yoo,” “You Quiz,” and “alter ego” in his keyword analysis. A score of 85.50% positive reactions is the celebrity’s positivity-negativity analysis.

Next on the list for this month’s ranking is Kang Ho Dong of New Journey To The West 8. Similar to Yoo Jae Suk, he maintained his position at the second spot with a brand reputation index of 1,065,669 for December.

Moreover, Kim Gura claimed the third spot on the ranking with a brand reputation index of 956,033. From his November score, he marked an increase of 48.76%.

Kim Jong Min ranked in the fourth spot with a brand reputation index of 842,954 points. And finally, following close to Kim Gura is Ahn Jung Hwan in the fifth place with a brand reputation index of 813,074 points.

December’s top 30 variety stars

    • Yoo Jae Suk
    • Kang Ho Dong
    • Kim Gura
    • Kim Jong Min
    • Ahn Jung Hwan
    • Park Na Rae
    • HaHa
    • Kim Jong Kook
    • Seo Jang Hoon
    •  Choi Yang Rak
    • Kim Sung Joo
    • Paeng Hyun Sook
    • Jang Do Yeon
    • Lee Kyung Kyu
    • Lee Soo Geun
    • Shin Dong Yup
    • Super Junior’s Kim Heechul
    • Park Mi Sun
    • Jo Se Ho
    • Moon Se Yoon
    • Lee Kwang Soo
    • Jun Hyun Moo
    • Lee Young Ja
    • Park Myung Soo
    • Song Hae
    • Lee Hyori
    • Cha Tae Hyun
    • Ahn Young Mi
    • Kim Joon Hyun
    • Yoo Hee Yeol

 

Image courtesy of KBS World/YouTube Screenshot

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